Hotel Jardem
My client was in the build-out phase for a new hotel concept located in a tropical landscape and reached out to help with initial brand styling. The initial focus was to incorporate my paintings when developing a look book for interiors, private wine collections, signature marks, and sample branding for menus and social.
Branding
The style of the signature mark and logo development mimics the motion of the sea. The hand-drawn element is a nod to the original and artistic approach. Each part of the hotel has a branded color including the hotel bar, spa, cabana, and cafe.
Wine Collection & Interiors
The hotel design includes a specialty shop where local wines are showcased. The collections include local winemaker’s signature blends crafted for the hotel. Each wine has an original private label design featuring artists on the front and vintage/blend info on back.
