Where Archives Become Art
Studio Arbo is a forward-thinking creative company based in New York with expertise in reimagining archives into visual brand stories with a modern spin. From multimedia campaigns to branded videos and podcasts, the full service production house delivers a range of strategic offerings tailored for each project. The studio elevates the idea each legacy story has brand value, which often spans generations and styles. The accomplished studio has deep roots in music performance and production with a Grammy-Nominated Creative Director at the helm.
Collaboration:
Worked with the Studio to create a set of mood boards that capture the vision of the Creative Director centered around the modernization of archival concepts. The logo development is styled with a vintage font grounded in subtle tree root movement. Metallic foils add a layer of futuristic tones. The tree, a symbol of the Studio’s philosophy, is peppered throughout the mood boards in sketch-form paired with handwriting. Visually integrating “lost” elements was also explored using film frames and torn paper edges which also created a layered effect. The colors are a mix of sandy gold tones, hues of purples, rose gold copper foils - floods of deep purple and neon green accents add a modern edge and nod to the duality of old and new.