More Than a Gym

The Channel Islands YMCA is an association of seven central California Ys including Camarillo, Ventura, Montecito, San Luis Obispo, Santa Barbara, Santa Ynez, and Lompoc. The organization has been aiming at transforming the traditional image from a gym to a place of healthy living, social responsibility, and youth development. A series of videos were made featuring celebrities that tell their “Y Story” which became local campaigns that highlight how members lives have been positively changed.

Collaboration:

Served as Creative Director for all branches to align branding vision and sync visuals cross-platofrom. Working with national brand guidelines, the design team built asset libraries, custom local photographic assets. The materials feature local members and camps to personalize and elevate. Annual Reports

Program Promotions

Since there are thousands of classes and programs per month. the team created and managed templates to help the directors/instructors to promote attendance. The templates were designed in user-friendly software and passed off to branches to implement specific details.

Fundraising

Reaching for Stars is a fundraising event that hosts an evening of impressive cuisine prepared by local star chefs, fine wines, and live music to benefit at-risk youth throughout Santa Barbara County. Invitations, event signage, and menus, were designed to have an elevated style while maintaining brand integrity.

Summer Camps

Summer Camps are a significant part of the Y experience for families. Camp Directors work with the design team to create yearly custom-tailored program guides and calendars. Campers will often explore the diverse landscapes of central California and encourage healthy living through outdoor learning and activity.